An Independent View of Network Quality
The SwissQual system allows you to develop meaningful KPIs for your network and to accurately monitor your network’s performance against them.

The system can be first used to establish an “industry norm” for key indicators such as clarity of communications, dropped calls, service reliability and so on by measuring competitive networks. You could also look at the key indicators for networks in other countries or regions.

Then you can decide whether your policy is to be better than competition, to be average or simply “in touch” with competitive quality. This then allows you to set specific targets, both for the network as a whole and for individual parts of it.

These KPIs can be regularly reviewed to compare them with the industry norms and to ensure that standards are always improved. Once the system has been operating for some time, you can plot trends in both your own and your competitor’s performance.

The achievement of results against target can then be regularly reviewed for each area. Because the SwissQual system is designed to deliver highly accurate and repeatable results, this review should be seen by all as being fair and equitable.

Increasing Company Revenue
The SwissQual system allows you to use quality as a marketing and sales weapon. By tactically demonstrating superior quality to customers, either in a specific function or in a specific geographical region, you should be able to win more customers to leave your competition and join your network. 

The very fact that you are proactively monitoring quality will prove a very useful marketing message. By continuously monitoring quality, and comparing it to competitors, you also protect your brand from possible competitive quality based marketing initiatives.

By highlighting areas of poor coverage or poor quality of communication, the system will also help you to plug gaps which are directly losing you revenue.  The system can also simulate the experience of roamers on your network. This means that you can ensure that as many roamers as possible are first acquired and then kept on your network.

The system can also allow your team to pre-test new services end-to-end prior to launch. This ensures that launch is as successful as possible.   Automating testing in this way will help you to get to market quicker and gain significant advantage over competitors.

Reducing CAPEX and OPEX
SwissQual allows you to ensure that your network assets are sweated as much as possible to deliver maximum coverage and quality. The system has been used by network investors to carry out due diligence on potential investment target networks for this very reason.

It also allows you to manage vendors of network infrastructure in a cost effective way. You can make sure that they deliver what they have contracted for by using accurately measured KPIs.