Benchmarking your network

Intelligent action depends on an accurate baseline

Operators depend on accurate benchmarking of a mobile network to drive competitive service levels, marketing messages, and technology investments. And accurate benchmarking drives direct, hard cost savings of tens of millions of dollars per annum. SwissQual offers three solutions that deliver precision, processing horsepower and expert insight.

Diversity Benchmarker

When a truly first class comparison is of overarching importance, major operators always choose Diversity Benchmarker. With a unique scalable hardware architecture that allows simultaneous benchmarking across numerous networks and services, and a robustness and reliability that is unequalled by any other system, it’s the diamond standard of the profession.

And that reliability is critical to driving some impressive business results. Customers tell us that Diversity Benchmarker is 25% more reliable than competing systems, meaning their SwissQual systems are 25% more productive, that they finish campaigns 25% faster and that management has access to competitive benchmarking reports 25% earlier.

That’s a lot. In a typical quarterly benchmarking campaign, 25% faster is equally to 3 weeks cut from from a 12 week cycle. Over an entire year, that’s a 3 month time - and money - saving. That’s three clear months more to analyze the collected data and get a significant jump on your competition. If you are facing stiff competition and need a competitive edge, Diversity Benchmarker is the answer.

Diversity Ranger

The last ten years have seen enormous, sweeping changes in the mobile network industry. New technologies have enabled new services. Today, mobile broadband services drive more than 50% of network traffic, typically from static, indoor locations. And that means that mobile network benchmarking has to change with the times. Understanding your competitive position in locations where traditional benchmarking equipment won’t go is today the key to ensuring you are offering a competitive, attractive service. Until now it has been an impossible task to find equipment that can provide that first class capability in a truly portable format.

Diversity Ranger changes that. Ranger offers an entirely new class of fully-featured, multi-channel, hand-portable benchmarking system that has no parallel today.

Extremely light-weight, and ultra-mobile, it manages to pack all the capability of 4 channels of Diversity-quality benchmarking, and numerous innovative mobility features into an all up weight of just 10kg. It’s so versatile we have dubbed it “all terrain technology”, because it can used for up to 6 hours totally independently, literally anywhere a regular backpack will go, while providing a completely ruggedized, fully-featured benchmarking capability.

And what that enables is startling. Finally, by enabling access to hard-to-reach positions with a strategic benchmarking capability, networks can generate the detailed, accurate competitive data they need, from sites that are incredibly important for data service experience, but that have until now been inaccessible. Cafés, hotels, and offices; airports, stations, and shops; trains, buses and trams; with Diversity Ranger a complete picture of your network quality is finally within reach.

QualiPoc Freerider

Sometimes younger networks aren’t ready to invest in full scale benchmarking equipment, but need some broad guidance on their competitive service levels to direct optimization and investment efforts in general terms. And when lightweight, ad-hoc benchmarking is required, SwissQual has an economic solution that can help steer your efforts in the right direction.

QualiPoc Freerider is a new solution that builds on the success of the world’s first smartphone-based handheld optimization toolset to provide a portable multi-device mini-benchmarking system that can be carried in airline hand luggage. It’s a very lightweight, ad hoc toolset for small campaigns where a broad-brush data set is required to give a general picture. It can go anywhere,

Because it is based on smartphone devices, it’s a highly economic and cost-effective approach to benchmarking – an economy class ticket compared to the first and business class of Diversity Benchmarker and Diversity Ranger. But it’s nonetheless packed with smart features that deliver a lot of bang for your buck, such as a centralized power concept that avoids the loss of individual phones during testing, and a local WLAN network that allows remote control of the test ruckpod from a handheld tablet.