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SwissQual, the independent Swiss network quality measurement company, has launched a unified and “evolutionary” network quality measurement system. SwissQual Evolution offers a wide choice of measurement devices, network probes and presentation and analysis software. These “elements” can be combined in a variety of ways to provide solutions for a wide range of network quality measurement tasks including benchmarking, optimisation and service monitoring.
Says Salvatore Piazzolla, SwissQual’s Head of Product Management: “We have made these developments to give our customers a much more flexible solution. You may well initially buy a network quality measurement system in order to address one specific problem. With SwissQual Evolution you can, of course, still do this. However you will also be able to easily re-task the various elements that you have acquired in a variety of future projects as well. This simple fact means that the SwissQual Evolution system delivers excellent long term value for an operator. It is a strategic choice.”
The system also brings economies of scope and scale through other ways. Because the file and data base formats have been unified, data can also be re-used. For example, information captured during a benchmarking campaign can be re-used for a network wide optimisation exercise. The system can even re-use data captured by certain third party network quality measurement systems through data import wizards.
Says John May, SwissQual’s CEO: “Over the long term, the SwissQual Evolution system delivers superior value for money. It also delivers a much greater flexibility and a much more rapid response to the emergence of new needs. For operators who take a longer term view when acquiring network quality measurement systems, it is the obvious choice.”
About SwissQual
SwissQual is an independent Swiss company specialising in the quality of service measurement and monitoring of fixed and mobile telecommunication networks. SwissQual offers a wide range of solutions to suit most needs including laboratory testing, radio network optimisation and benchmarking. It is also well known for its pioneering work in voice and video perceptual quality measures.
Founded in 2000, SwissQual today has more than 70 employees and serves more than 120 customers in over 55 countries.
For example, �Call Success Rate� is a commonly quoted measure. The problem is that, under this measure, a call where neither party can hear the other, ending in one party putting the phone down, can still be counted as �successful�. Claims based on this kind of measurement simply lead to, at best, consumer disbelief and, at worst, consumer anger.
The SwissQual Evolution system allows you to make claims based on easily understood concepts such as call clarity and speed of data transfer. Skillfully used, this lends itself to powerful marketing campaigns. This can be enhanced by the mounting of our test units in prominent places such as buses, taxis and trains as a tangible demonstration of your dedication to quality.
On a tactical level, campaigns can be focused in areas where you have a clear superiority. |