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In this issue:
Is Your Network Fit For Purpose?
With falling voice ARPU, there is increasing pressure on operators to launch more data services to compensate. But will that mobile game be a success or a dismal failure? Robin Burton, Head of Marketing at SwissQual, argues that it is network quality that will make the difference.
Measurement Equipment Strategy: Is Best Of Breed The Best Choice?
Pero Juric, SwissQual VP of Product Management, argues that operators need to take a strategic view when acquiring network quality measurement tools.
Living With The Network Hummer
Robin Burton, Head of Marketing at SwissQual, looks at the implications that the iPhone has for network quality management
The Loyalty Habit: Making It And Breaking It
Customer loyalty is something that we all seek. But should we? In this article Robin Burton examines just exactly what we mean when we talk about customer loyalty… and what the role of network quality might be in winning it.
Benchmarking – A Definition That Matters
We often talk about benchmarking of mobile networks--but do we all mean the same thing? Paul Carter, President of Global Wireless Solutions Inc, offers a definition.
When The CEO Is Interested In Network Quality
Do you think that the CEO is not really interested in network quality? John May, CEO of SwissQual says “Think again!”
Wideband Calling
Wideband mobile promises higher standards of clarity for users users. In this article, Jens Berger, Head of R&D at SwissQual, shows how it also means a change to the MOS score standard.
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