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Corporate Customers
The SwissQual Evolution benchmarking system can show you the quality of service that a corporate is experiencing in and around its most important facilities. It can also show the quality that the corporate could expect if they were to switch to your service.
Of course, for the corporate customers that you are targeting, it may require a discussion with the engineering team on how you can improve the quality in the area of a particular corporate, before making a sales approach.
Corporate customers can also be offered fixed monitoring units that will give you an immediate warning if the quality of service to the corporate falls below a pre-set level: a clear indication of your commitment to giving the very best service.
Retail Customers
Consumers today are bombarded by marketing claims based on quality. The problem is that most claims bear no relation to consumers’ direct concerns. Claims are often based on obscure technical measurements.
For example, “Call Success Rate” is a commonly quoted measure. The problem is that, under this measure, a call where neither party can hear the other, ending in one party putting the phone down, can still be counted as “successful”. Claims based on this kind of measurement simply lead to, at best, consumer disbelief and, at worst, consumer anger.
The SwissQual Evolution system allows you to make claims based on easily understood concepts such as call clarity and speed of data transfer. Skillfully used, this lends itself to powerful marketing campaigns. This can be enhanced by the mounting of our test units in prominent places such as buses, taxis and trains as a tangible demonstration of your dedication to quality.
On a tactical level, campaigns can be focused in areas where you have a clear superiority.
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